Driving brand performance with clinical diagnostics and advanced analytics solutions

Diagnostic Testing Insights

Assess real-world diagnostic test usage and performance

Strategic Planning

Provide critical insights that have helped teams determine where best to focus sales initiatives, increasing the efficiency of messaging and sales deployment

Call Planning

Drive more effective call planning by targeting physicians using lab data that is a precursor and leading indicator for initiation of treatment

Promotional Planning

Provide critical insights that have helped teams determine where best to focus sales initiatives, increasing the efficiency of messaging and sales deployment

Physician Targeting

Target and segment physicians in messaging

Physician Education

Inform physicians sooner about the best treatment choices for their patients

Field Force Deployment

Inform promotion allocation and direct to consumer planning

Data Visualization

Visualize market dynamics based on specific diagnostic testing to inform strategic planning

Prognos Trigger

In a highly competitive market, timing is everything. Having the insights needed to capture patient share is critical in determining brand success and overall market performance. Prognos can provide you with weekly or monthly field alerts that can help your brand accelerate product adoption and grow new market share.

Prognos’ Trigger solution can help your brand identify practices with patients in need of therapy before treatment is initiated. This solution leverages the power of diagnostic data along with AI and advanced analytics to help Life Science companies gain unique insights into physician behavior, quality metrics, and patient populations.

Prognos Profiler

Forecasting and sizing activities for targeted therapies can be difficult when you don’t have the right tools. Prognos can help inform your strategic planning by providing you with result values for the biomarkers specific to your brand’s treatment.

Prognos’ Profiler can help your brand inform physician profiling, market sizing, and field force planning. This solution drives performance through advanced analytics that enable Life Science companies to build intelligent profiling knowledge and gain early insights.

Prognos Navigator

Identifying treatment opportunities earlier is crucial to both patient health and pharmaceutical brand success.

Prognos Navigator provides brands with weekly field alerts that identify opportunities for switching patients to a new therapy or adding additional therapy in real-time.  Navigator identifies providers caring for patients with specific lab test result values, and the relationships between medications and these result values.  These weekly alerts enable market access teams to plan, optimize, and track their physician outreach and sales field activities better than any other source.

Prognos Explorer

The capability to best understand clinical diagnostic testing patterns and usage is a key component in understanding the patient journey, the clinical timeline between diagnosis and treatment, and specific drug therapy selection for patients.

Prognos Explorer allows for the discovery of new insights by exploring lab test result data, providing a more detailed understanding of disease patterns.  Explorer provides brands with the ability to perform in-depth analyses towards uncovering patient journeys, assessing market size, measuring therapy outcomes, identifying new opportunities, and testing hypotheses.

Prognos DxTracker™

Trends in diagnostic testing are key in informing your pre-commercial and commercial activities. Prognos can provide you with clinical diagnostic result values for the biomarkers specific to your brand’s treatment for use in strategic planning.

Prognos’ DxTracker is a national, subscription-based, syndicated report that aggregates diagnostic testing from leading independent laboratories. DxTracker aids in forecasting and opportunity assessment related to market size and growth, determines the impact of events such as drug launches and changing guidelines, helps with measurement of patient/provider education, sales, and marketing efforts, and provides insight into potential partners for companion or complementary diagnostics.

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