Driving brand performance with timely lab-based data solutions

Diagnostic Testing Insights

Assess real-world diagnostic test usage and performance to influence physician testing decisions.

Strategic Planning

Provide critical insights that have helped teams determine where best to focus sales initiatives and optimize sales execution.

Call Planning

Drive more effective call planning by targeting physicians using lab data that is a precursor and leading indicator for initiation of treatment.

Promotional Planning

Understand where to focus sales initiatives, increasing messaging efficiency and sales deployment.

Physician Targeting

Target and segment physicians at the optimal decision making time.

Physician Education

Inform physicians during the decision making process about the best treatment options for their patients.

Field Force Optimization

Ensure your brand or diagnostic test is considered to improve the patient outcome.

HCP Programmatic Advertising

Seamlessly activate real-world diagnostic data to optimize your HCP digital media spend.

Prognos Trigger

In a highly competitive market, timing is everything. Having the insights needed to capture patient share is critical in determining brand success and overall market performance. Prognos can provide you with weekly or monthly field alerts that can help your brand accelerate product adoption, grow new market share and mostly importantly, enhance a patient’s treatment options.

Prognos’ Trigger solution can help your brand identify practices with patients in need of therapy before treatment is initiated. This solution leverages the power of lab data along with AI and advanced analytics to help Life Science companies gain unique insights into physician behavior, quality metrics, and patient populations.

Prognos Profiler

Forecasting and sizing activities for targeted therapies can be difficult when you don’t have the right tools. Prognos can help inform your strategic planning by providing you with result values for the biomarkers specific to your brand’s treatment.

Prognos’ Profiler can help your brand inform physician profiling, market sizing, and field force planning. This solution drives performance through advanced analytics that enable Life Science companies to build intelligent profiling knowledge and gain early insights.

Prognos Navigator

Identifying treatment opportunities earlier is crucial to both patient health and pharmaceutical brand success.

Prognos Navigator provides brands with weekly field alerts that identify opportunities for switching patients to a new therapy or adding additional therapy in real-time.  Navigator identifies providers caring for patients with specific lab test result values, and the relationships between medications and these result values.  These weekly alerts enable market access teams to plan, optimize, and track their physician outreach and sales field activities better than any other source.

Prognos Explorer

The capability to best understand clinical diagnostic testing patterns and usage is a key component in understanding the patient journey, the clinical timeline between diagnosis and treatment, and specific drug therapy selection for patients.

Prognos Explorer allows for the discovery of new insights by exploring lab test result data, providing a more detailed understanding of disease patterns.  Explorer provides brands with the ability to perform in-depth analyses towards uncovering patient journeys, assessing market size, measuring therapy outcomes, identifying new opportunities, and testing hypotheses.

Prognos Signal

The right audience at the right time is every advertiser’s dream. Now it’s a reality with Prognos HCP programmatic advertising solutions for pharmaceutical brands. Prognos can seamlessly activate real-world diagnostic data to optimize your HCP digital media spend while treatment decisions are being made – not after.

Want to make your static HCP target lists dynamic? No problem, Prognos Signal enables brand relevancy and digital media buying efficiency at the same time. Want to really move the needle? Intertwine digital marketing with your offline field force tactics to synchronize all channels to supercharge awareness, brand recall and ultimately marketing ROI. Prognos real-world clinical insights are actionable and built for digital speed fuel your omni-channel marketing strategy.

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