Anne Bentley

Chief Marketing Officer

Anne has over 20 years of Executive Marketing leadership experience, which has included organizational and product design (from start-ups to publicly-traded companies), change management, resource allocation, branding, advertising, marketing, product development, market research, sales development, sales products, business analytic insights, pricing, packaging and positioning. Prior to Prognos, Anne was the SVP Consumer at WebMD and launched new audience segments and solutions, which fueled consumer traffic and revenue growth. Anne was instrumental in driving the trust consumers have in WebMD as a brand. In addition, Anne held some key leadership roles in other DTC businesses in the Financial industry and spent the early part of her career in various marketing roles at Medco. Anne’s career has spanned several constituents in health from a focus on the payer markets, to addressing value for the Life Sciences companies and to empowering consumers through the access of information to increasingly making decisions for themselves and their families. Her responsibilities in the consumer-facing health information businesses included solutions for web, mobile and print along with key brand strategies, plans, execution and delivery. In all these roles, her professional interests have been developing innovative solutions for multiple business segments and finding new approaches to the use of information to improve people’s lives.

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